The Challenge

One of the biggest challenges of this site was the total freedom and flexibility to do whatever I wanted (to an extent.) Coming off of the tails of the first iteration of the website, this new and improved update would need to house brand new content and feel a bit more modern. I had to give a fresh visual update to the brand I had created with En Dash 5 years prior. The ecosystem of the website had mostly been established internally but it was lacking a cohesive visual thread now that it had outgrown it's container.