A full website refresh for easier access to the great outdoors. This website was unique in that it needed to both be a place for landowners and landseekers, and provide enough marketing landscape for future OA features.
The Challenge
The Outdoor Access team is a small business run by a group of folks who had great ideas but needed the extra design power to propel them forward in the market. They weren't only focused on aesthetics however, they needed to answer a few user-specific needs with complex features like interactive map generation.
How do we provide Landowners with enough of a template to showcase their unique properties while translating those properties in an easy to filter list for land renters? And before we can answer that, we must face the imposing question of, why use Outdoor Access at all?something about a challenge
The Tools & Skills
Lead design consultant
Figma design and prototyping
Brand identity and cohesion
Marketing website, landowner management portal, and land rental booking flow
